I work with startups and scaleups to help them grow through digital innovation, turning innovative ideas into reality, bridging the gap between vision and execution.


Over 20 years’ experience building innovative digital products and author of ‘The Salt Test: How to Take an Innovative Product from Idea to Scale’. I can act as your Product Innovation advisor, or I can run a single or a series of workshops, supporting you and your teams to use digital innovation to grow your business.

Sectors I have worked in include digital media, market research, telecoms, fashion tech, influencer marketing, digital marketplaces, and social commerce. Experience using AI, Machine Learning, Natural Language Processing, chatbots, fraud detection, and voice technology.

Please get in touch with me if you would like to chat about how we could potentially work together.

Kind words from those I’ve worked with

A few brands I’ve worked with