Helping startups and scaleups grow through digital innovation, turning innovative ideas into reality, bridging the gap between vision and execution.
Through my writing, I help startup founders and corporate leaders take their innovative ideas and turn them into successful, scalable products. My work is about eliminating the guesswork and reducing the risks of innovation by focusing on one simple principle: don’t assume—test.
Through my framework, the Product Growth Map, I guide people step-by-step to identify their assumptions, validate them, and build a strong foundation for growth.
Innovation can feel overwhelming, especially when you’re short on time, money, or resources. My goal is to demystify the process, help people use their resources efficiently, and maximize their chances of success. Whether you're launching a start-up, or innovating within a large organization, I want to empower you to make smarter decisions, avoid costly mistakes, and ultimately, bring your vision to life with confidence.