The Salt Test is a practical guide to help you take your innovative product from the idea stage, all the way through to rapid mass adoption.
The book is for start-up founders who want to launch their own innovative ideas, and for product innovators within existing organisations. It is for those who have just started out on this journey, and for those who have been at it for some time, but are struggling to find their way to mass adoption.
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'If I had to take all the literature I have read about product innovation and start-ups, and put them into one concise book, you would get The Salt Test.'
Mario F.
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'Finally practical advice on what to do once you've started and how to keep innovating your way to scale'
TONY C.
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'Innovation in organizations is hard! It's fraught with competing perspectives and wrong assumptions. In this book Kingsley Maunder provides practical advice rooted in real-world experience.'
DEAN M.
What will you learn.
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By using the Product Phase Map, as introduced in The Salt Test, you will be able to take your product from concept to market in a practical step-by-step guide. This is achieved by first understanding the full product lifecycle, and then focusing on the four phases of innovation that make up the start of that journey.
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Assumptions are a necessity, as they help you create the future vision for your product. However, treating assumptions as facts is one of the most common reasons why innovative products fail. The Salt Test will help guide you through making those initial assumptions, prioritising them, and then effectively testing them one by one, taking your product to scale while ensuring you don’t fall into the assumption trap.
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The Salt Test will help you navigate the challenge of taking an idea to scale with limited start-up resources, combined with the inherent risk of building an innovative product. If you are looking for funding, The Salt Test will provide you with an insight into how investors approach investment opportunities, so you can make the best decision for your start-up, depending on where you are in your journey.
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Product innovation is critical for established companies to remain ahead of the competition. However, there is no guaranteed success and hence it is often seen as expensive and risky. It doesn’t have to be this way. The Salt Test will guide you through the challenges you face as a corporate innovator, including achieving iterative milestones and investment strategies.