Below are my thoughts on effective product innovation, helping you to turn your innovative ideas into reality.

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Your biggest competition is being irrelevant

‘The biggest competition when you are innovating is being irrelevant.’ These are the words from Sean Ellis to describe why solving a genuine problem is the key to success.

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Delighters today, Satisfiers tomorrow!

I’ve written a lot recently about how I recommend you prioritize building solutions that delight your users. They should take preference over those features that simply satisfy them.

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Be wary of the ‘Satisfiers’.

Satisfiers are those features that will lead you into a false sense of achievement, with continuous, steady growth. However, they won’t help you achieve outsized growth.

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Build something users love AND pay for

Until recently, we could focus our efforts on creating products that people love. Now we also need to have a clear revenue model from the start and validate it quickly.

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An innovation boom is born

The ONS announced a significant increase in company registrations in Q3 last year. I believe that this is the birth of a new era of innovation. This is why…

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Why I like to use 6-6-6

It is essential to have a clear vision and goals for your business or product. Here are three crucial questions you should ask yourself to help you achieve success

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A healthy tension is required for exceptional innovation

A high performing product team requires the Product Manager, Product Designer and Engineering Lead to work together effectively. But for this team to also build exceptional products, there needs to be a healthy tension between them.

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Surviving the ‘messy middle’

The ‘messy middle’ is the point where the project has gone past the initial exciting phase, and you start to encounter implementation challenges that can seem unachievable. Often the best option is to persist. This is how.

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A solution that is usable, feasible, and viable

A strong foundation relies on a solution that solves a genuine problem for its target market, that is usable, technically feasible and viable from a business perspective. But what do I mean when I say ‘usable’, ‘feasible’ and ‘viable’?

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Five steps to survive the ‘Valley of Death’

The riskiest phase for a new product is the point between the conception of the idea, to when it is profitable and self-sustainable. So many products fail at this stage that it has come to be known as the ‘Valley of Death’. Here are 5 steps to help you survive it.

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