The Salt Test is now available as an eBook.
The Salt Test is now available as an eBook on Amazon.
The Salt Test is a practical guide to help product managers and entrepreneurs take their products from idea to rapid mass adoption.
It is designed for anyone looking to build innovative digital products quickly and efficiently. It covers the full product lifecycle, with a step-by-step guide on how to take a product all the way from idea through to large-scale profitability.
Topics include:
How to know you are targeting the right users.
How to know you are solving a genuine problem.
How to assess your competition, including those you wouldn’t expect.
How to cost-effectively test your solution, before you build it.
How to successfully work with engineers to build your product.
How to price your product and take it to market.
The Salt Test will also help you avoid some of the most common mistakes made when building digital products. It uses practical examples of products that work, and it includes those that have failed, to help bring each step of the journey to life.
It is available on Amazon in the US here and in the UK here.
The Salt Test is now an eBook.
