Why I wrote The Salt Test

The positive feedback I have had since announcing the Salt Test has been incredible and humbling. It has led to some fantastic conversations, which often includes a “what next?”. The answer to this comes back to why I wrote The Salt Test in the first place. 

I have worked in technical product innovation for over 20 years. There have been incredible highs, and a fair share of lows. I am more inclined to reflect on those failures, in the hope that I don’t make the same mistake twice. Building a solution to a problem that doesn’t exist is a classic mistake I have made. Another is going to market without a clear understanding of how best to promote my product, a common blind spot for someone with a technical background. These are just two examples of the mistakes I have made, mistakes that could have been avoided, if only I’d had the awareness beforehand. 

The Salt Test is therefore the book I wish I’d had when I started out on my own journey. A simple step-by-step guide on how to take an innovative product from idea to scale. I initially knew one part of that journey, how to build a product, but there was a lot before and after that I had little knowledge of. It took close to 20 years to fill in the missing pieces. 

My hope is that The Salt Test will guide those who are just starting out on their own journeys. This includes start-up founders and corporate innovators. I want to give them the best possible chance to succeed, and to give back to a community that has given me so much.