Beware the solution looking for a problem

When creating a product, it's important to start by validating the problem you are trying to solve for your intended audience. However, this crucial step is often overlooked due to innovator's bias, where we assume the problem exists without fully understanding it. This can lead to products being launched that don't actually solve a real problem for the target market, such as the Segway and Digiscents' iSmell.

The Segway, a two-wheeled, self-balancing vehicle, was launched with high expectations in 2001 but ultimately failed to replace cars, scooters, or bicycles. Although the technology was impressive, it didn't solve a big enough problem for the everyday person to justify purchasing one. Similarly, Digiscents' iSmell, which aimed to bring the sense of smell to the internet, raised significant investment and secured partnerships with major companies. However, it failed two years later because it wasn't something their target market was interested in.

These examples highlight the importance of ensuring that your product solves a real problem for your target market. By testing assumptions and validating the problem, you can increase the chances of creating a successful product that meets the needs of your intended audience.

The iSmell, an innovative solution looking for a problem